What is Crowdfunding and How Does it Work?

Crowdfunding websites and social applications like GoFundMe and Kickstarter have risen to prominence in recent years as primary channels for small enterprises seeking to raise funds and publicity. These and other crowdfunding sites allow you to extend investor and customer recruitment throughout the globe without ever paying for ad space by using the reach of your virtual network. This article will walk you through the ins and outs of getting Crowdfunding for your small business.

What Is Crowdfunding?

As the name implies, Crowdfunding is a type of business financing that relies on donations from people worldwide rather than traditional forms of stock and debt financing. Debt finance provides upfront funding in exchange for future interest payments, whereas equity financing gives investors a stake in your company in exchange for an upfront investment. On the other hand, Crowdfunding allows you to trade your own services or personal gifts in exchange for a small business’s early investment.

Instead of handing over control of your firm to investors or entering into long-term contracts with traditional lenders, you can raise funds through crowdsourcing by offering discounts on popular services, free items, or even a handwritten note.

Crowdfunding is a low-cost technique of reaching out to investors for people beginning a business and a rising social media platform for brand profiles and promotion. One of the numerous crowdfunding options that may suit your needs, depending on the essentials of your business.

How Does Crowdfunding Work?

Crowdfunding usually begins inside your own social media groups, but it can soon spread if adequately promoted. Typically, a business owner seeking Crowdfunding will build a profile on a crowdfunding platform that displays their company and sets a fundraising target and outlines their requirements.

You may, for example, build an Indiegogo profile to recruit investors for your Cross Fit Gym. You may say that you opened shortly before the pandemic and hope to raise $15,000 to finance your rent for the following three months. As your listing is shared on social media by friends and family, and as it circulates on the crowdfunding site, more users will be presented with the option to invest and become acquainted with your business.

Crowdfunding Campaign Types

When opposed to typical investment or finance sources, Crowdfunding offers a variety of benefits to small firms. However, the specifics of your business and your anticipated future course will influence which crowdfunding methods are ideal for you and your investors.

There are four basic types of Crowdfunding, each with its own set of benefits for owners and investors. Crowdfunding models such as rewards-based Crowdfunding, equity crowdfunding, donation crowdfunding, and peer-to-peer financing are all viable options for obtaining funds.

Rewards-Based Crowdfunding

Rewards-Based Crowdfunding is a popular option for small businesses looking to expand without taking on debt or handing over control to shareholders. Instead, investors are “rewarded” for their investment in a company by receiving a gift in exchange for their donation. Their donation is often reworded and grows in proportion to the magnitude of the contribution.

A $25 payment, for example, would get investors a free virtual fitness training session, while a $500 donation might get them a gift of company items as well as a one-year membership to online classes. Owners who want to grow their business without dealing with shareholder oversight or loan repayments would benefit from the rewards-based Crowdfunding, as will those who want to market their business and attract investors without incurring large costs.

Equity Crowdfunding

In contrast to reward-based efforts, equity crowdfunding is a good fit for small business owners with a clear growth strategy and are confident in their capacity to maintain profitability. Equity crowdfunding, like equity financing, gives investors a stake in a company in exchange for a monetary contribution. Angel Investors, who buy huge amounts of shares in your firm in exchange for a considerable say in its operations, are the most common source of equity funding. On the other hand, Equity crowdfunding allows you to access a global audience of small-dollar investors with a single post. These “little fish” can provide financial assistance for your expanding business, but they may not expect the same benefits as regular investors.

Equity Crowdfunding allows business owners to get cash upfront without adding to their debts. It does, however, compel them to be accountable to shareholders in the future. Furthermore, as the number of shareholders in your firm grows, investors and regulators will put more pressure on your organization to meet its commitments. So if you have a clear plan for the future and are willing to accept outside investors, consider equity crowdfunding.

Donation Crowdfunding

Donation Crowdsourcing is the most basic kind of Crowdfunding, and it simply refers to efforts to raise funds from a huge number of individual people from all over the world. These investors can contribute any amount of money and are not guaranteed to receive anything. Donation crowdfunding campaigns might help you raise money and raise brand awareness if you have a solid social media presence and a vast virtual network. Donation crowdfunding is also a popular option for anyone looking to raise funds for philanthropic organizations, social impact projects, or other world-changing endeavors.

Debt Crowdfunding

Debt crowdfunding may be a good choice if you have the confidence to explore equity-based Crowdfunding but don’t want to bring shareholders into your organization. Individuals can invest in your business without going through middlemen thanks to debt crowdfunding, notably peer-to-peer Crowdfunding. Debt crowdfunding typically entails paying interest on investor loans. Still, your agreement’s conditions are likely to be more flexible and favorable than if you had taken out a standard bank loan.

Websites for Crowdfunding

Various crowdfunding websites and applications each have their own merits and may fit some businesses better than others, just as each small business may require a different type of Crowdfunding.


Kickstarter is one of the most well-known reward-based crowdfunding platforms for small businesses. Owners post listings on Kickstarter for various reasons, including product debuts, artistic endeavors, and brand growth efforts, and investors can donate to whatever causes they like. Of course, investors expect presents or some other benefit in exchange for their donations because Kickstarter is a rewards-based platform; if you plan to use Kickstarter, have a clear notion of what you plan to offer investors in exchange for their financial support.


Indiegogo is a reward-based crowdfunding platform for “creative, enterprising” enterprises and organizations looking to launch products or services. Indiegogo, like Kickstarter, mandates that your business or project provide some form of reward to your backers, and it will help you move your products during the crowdfunding stage. Indiegogo also facilitates relationships between entrepreneurs, manufacturing and shipping companies, and other beginner enterprises.


GoFundMe is a popular donation-based crowdfunding tool that has seen a lot of social media success in recent years. On GoFundMe, business owners can post anything from rent assistance to brand promotion and share their efforts with social media circles worldwide.

Unlike Kickstarter and IndieGoGo, GoFundMe does not need rewards-based crowdfunding endeavors, and hence may be best suited to organizations and people that are just getting started or do not have the financial stability to offer prizes to their donors right away.

Lending Club

If you’re looking for debt-based, peer-to-peer finance, Lending Club could be your place. Since 2007, Lending Club has been connecting entrepreneurs with eager investors through its website, allowing borrowers and lenders to build personal profiles and communicate with possible finance partners from their own homes.

In exchange, peer lenders are given access to a marketplace where individuals may choose which enterprises to invest in for financial gain while remaining at home.

Crowdfunding’s Advantages

Crowdsourcing can be a hard process, but there are some substantial advantages to Crowdfunding over other types of fundraising, especially for early firms, if you follow the proper donation process, use the right service, and leverage your social media brand.

1. Raises funds without charging interest

For one thing, Crowdfunding allows your company to raise funds without paying interest. So, aside from peer-to-peer lending, Crowdfunding possibilities provide a fantastic opportunity for your small business to expand without taking on debt.

2. Facilitates market validation

Apart from fundraising, Crowdfunding apps and websites can provide your company with a critical platform for Market Validation while avoiding capital waste. Rather than investing money on focus groups and market research, a well-organized Crowdfunding profile may allow you to evaluate consumer interest and forecast future growth.

3. Attracts a Potential Clientele

Your Crowdfunding efforts will likely assist you in attracting loyal clients to your brand as part of your efforts to recruit investors and measure interest in your firm. For example, suppose your product, service, or effort is well-represented, and you make a compelling argument to investors and consumers on Crowdfunding sites. In that case, the choices listed above can be a critical source of cash and a valuable platform for advertising your product and connecting with customers.

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